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It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with...

Celebrate the magic of every season with our 12 Months of Originals Box—the perfect gift that keeps on giving! Enjoy 12 months of handmade and waterproof string bracelets, each with their own unique design. From the cozy charm of winter to the vibrant spirit...

Save 31% on bracelets by purchasing our White Sands Friendship Pack ($70 value), featuring 10 of our top selling White Sands Original Bracelets. Wear them all together or give some to your friends! Every bracelet is unique and hand-made therefore a slight variation in color combination may occur.WaterproofGo surf, snowboard, or...

You're not dreaming: the best-selling Vacation Vibe Stretch Bracelet pack has been re-imagined for Valentine's Day! Featuring 8 individual, slip-on stretch styles in romantic pink and red shades, this set can be worn all together, mixed and matched with favorite combinations, or shared with...

Build a balance of gleaming beaded detail with the Undertow Enamel Bead Charm Bracelet. Featuring a series of cylinder beads mismatched in size and color, this piece sits on a natural-toned cord and contains connecting jump rings.

Transform your necklace collection with the unexpected and dynamic Turquoise Stone Choker. This style boasts genuine turquoise stones wrapped around a clear, durable wire with no stretch. The total length of the choker measures 14’’ with a 3’’ extension. 

Brighten up your summer wardrobe with our Turquoise Bead Stretch Anklet! A vibrant way to liven up any look, this easy slip-on style anklet is the perfect beach accessory.WaterproofGo surf, snowboard, or even take a shower with them on. Easy On and Off One size fits most, easy to slip...

Introducing the Toucan Bracelet: a vibrant celebration of tropical hues that ignite the senses. Like the exotic plumage of its namesake bird, this bracelet is a masterpiece of vibrant contrasts. Waterproof and crafted for longevity, each piece is as unique as the tropical landscape...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Make waves this summer with our Tie Dye Wave Ring. Available in a silver finish and a fun tie-dye design, our Tie Dye Wave Ring adds a splash of summer fun to your look. 

Grab your board—and The Skatepark Project Style Pack! This three-piece set features a gold beaded beauty, a classic Malibu style, and a beaded stretch bracelet in white, tan, and black hues. For every style pack sold, Pura Vida will donate 5% of the purchase...

Make every day feel like a fiesta with The Birthday Party Project Malibu Bracelet! This white string style is dotted with confetti-like beads that add pops of color to your stack. For every bracelet sold, Pura Vida will donate 5% of the purchase price...

Need an excuse to celebrate? This bracelet is it! In a rainbow of candy-colored hues, this string style brightens up any stack. For every bracelet sold, Pura Vida will donate 5% of the purchase price to , supporting its mission to bring joy and...

Curated to feel custom, the Sweetheart Ring Stack features three cohesive bands to create the sweetest seasonal stack. Set on gold-plated casting, each ring features delicate and diverse stone detail designed to compliment one another.

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with...

Pretty pastels with a story to tell this summer. The Sunset Beach Stretch Ring Set of 3 features a beautiful blend of stunning, summer shades to create a patterned design you won't want to take off all year long.

Curvature that naturally sets against your finger in the way a dusk sun sets against a sandy coast. Bask in the afterglow of this focal piece, available in both silver and gold.

Get ready to vibe with the Sunbleached Aqua Stretch Bracelet - the ultimate accessory for adding a touch of beachy cool to your look. Stretchy for that perfect fit, this bracelet brings those laid-back summer feels wherever you go. Whether you're hitting the waves...

Stand with those struggling with mental health by wearing our Suicide Awareness Style Pack. This three-piece stack features a purple Original, a woven ball bead bracelet, and a braid-and-coin-chain style. For every style pack sold, Pura Vida will donate 5% of the purchase price...

Bring the coastal vibrance of South Beach to your ring stack with the Striped Enamel Gold Ring. Glossy alternating enamel mirrors the hues of white sandy beaches and turquoise waters while set inside a durable gold-plated casting.