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Introducing the Frangipani Stretch Bracelet: a vibrant ode to summer fun! With playful orange and pink stripes and a charming frangipani flower charm, it's the perfect accessory for beach days and sunny escapades. Slip it on, soak up the sun, and let your style...

Everyone deserves love, and our For All Style Pack is here to give it to you. This four-piece set features a black Malibu, a rainbow bead stretch style, a string-and-ball-bead design, and a bitty braid band with a multicolored “For All” charm. For every...

Keep calm and show your Pride with the For All Fidget Necklace! This standout style features a golden rope chain and bar charm stamped with enamel rainbow letters, plus a glittering heart stone to really make a statement. For every necklace sold, Pura Vida...

Boho babes, this one’s for our! Our Floating Gemstone Anklet is available in two summer color combos—turquoise and silver or opal and rose gold—for a beaded design that stands out with any outfit.

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with...

Our new Faceted Metal Bead Anklets are a summer must-have (yes, in every color)! These bright and playful anklets have a string of rose gold or silver beads woven into each bitty braid that will have you giving off major beach babe vibes.

These customizable symbols of the season that make for the ultimate stocking stuffer! This piece is ideal for someone special and unique in your life, the way that each and every snowflake is different from the next. Available in both silver and gold.

One way to make your favorite PV piece even more special? By customizing it with your own message! Our engravable Heart Ring comes in three finishes—silver, gold or rose gold and can be personalized with your initials, an important date, a Greek letter or...

One way to make your favorite PV piece even more special? By customizing it with your own message! Our Engravable Heart Choker comes in two finishes—silver or rose gold and can be personalized with your initials, an important date, your constellation or cute symbols!

Both delicate *and* durable, this stretch bracelet make for a charming and customizable base to any holiday bracelet stack. Available in silver and gold polished finish, this piece can be mixed or matched to different pieces to create a special and individualized look.

Giving your 'other half' a whole new meaning. This modern take on traditional friendship jewelry allows you to add a custom, engraved message to each piece. The gold or rhodium-plated half heart pendants sit on a delicate box chain measuring 18'' in length with...

The fan-favorite fidget ring, but with a beachy twist. This style has a rhodium-plated casting with glossy enamel wave detail. The shell of the ring rotates continuously to help ease anxiety and boost productivity.

The fan-favorite fidget ring is back with a new, beaded look for Valentine's Day! The gold-plated ring base sits within five rotating, VDay-themed enamel beads that move freely and comfortably on the ring to help reduce anxiety and improve focus.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. A natural, effortless aesthetic that will have you (sun) beaming from ear...

Introducing the Dark Seas Bracelet, a tribute to the mysterious depths of the ocean. Handcrafted with a blend of black, navy, and tan hues, each piece radiates a sense of adventure and intrigue. Waterproof and meticulously crafted, it develops a distinct character with every...

Bring the beach to your wrist with our Cowabunga Friendship 5 Pack—a sunshine-soaked stack that’s basically a vacation in bracelet form. Inspired by ‘80s surf culture and the neon charm of Mediterranean beach towns, this set is all about bold color, laid-back layering, and...

Introducing our Cornflower Stretch Bracelet, the sweetest addition to your accessory collection! With its rich, warm hues, this bracelet is as eye-catching as it is charming. Crafted for both comfort and style, it's the perfect way to add a pop of color to any...

Give off ‘90s vibes in our Checkerboard Seed Bead Stretch Ring. This slip-on style comes in two color combos—black and white or gold and white—and complements our Checkerboard Stretch Bracelet and Gold Check Hoop Earrings. For every ring sold, Pura Vida will donate 5%...

Everyday studs with a vibrant twist. The center stone features a clear glass, bezel-set focal point with glossy, cerulean enamel lining the perimeter. 

You should thank your lucky stars for our Celestial Charms Huggies. These suuuuper-stellar hoops come in a shimmering silver finish, with three dainty, dangling charms that sparkle and shine.