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Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. For the one who protected you most, our Protective Eye Ring...

No beach day’s complete without a little sun, sand and our Puka Shell Stretch Anklet! With an easy on-and-off design, this seaside style features all-natural, raw puka shell beads, plus silver spacer beads for some eye-catching shine.WaterproofGo surf, snowboard, or even take a shower...

Now the whole crew can lift up the LBGTQ+ community, thanks to our Pride Friendship Pack! This set of 11 string styles comes in a variety of rainbow and basic hues, which can be swapped back and forth with your BFFs. For every pack...

You can wear our Pride Crew Tee with…well, pride! Available in white or black, this short-sleeve style features a rainbow graphic and “love for all” slogan on the chest. For every shirt sold, Pura Vida will donate 5% of the purchase price ($25,000 minimum) to ,...

Elevate your aura with the Protect Your Energy Bracelet. This bracelet is accompanied by an empowering card, reminding you or a loved one about what really matters & helping to bring those manifestations to life!WaterproofGo surf, snowboard, or even take a shower with them...

Wear this classic Original Bracelet with pride knowing it’s not only handmade and waterproof, but also supports an amazing cause! For every bracelet sold, we’ll donate 5% of the purchase price* to, the leading suicide prevention organization for lesbian, gay, bisexual, transgender, queer, and...

These earrings are your new go-to for effortless charm and coastal vibes. With a unique mix of a classic gold hoop and playful dangling charms, including a pearl, an evil eye, and a sparkling stone, the Portola Charm Earrings are all about fun, eclectic...

Meet the Playa Bonita Bracelet: Your vibrant, waterproof sidekick for endless summer fun! With its bold colors and durable design, it's your go-to accessory for poolside lounging, beach days, and dancing in the rain. Handcrafted in shades of blues and greens it's the perfect...

Add some fiesta feels to all your spring 'fits with our Playa Seed Bead Hoop Earrings. This eye-catching design features a sterling silver post and array of colorful seed beads for a look that's just as cute with your swimsuit as it is with...

Show everyone what you stand for with our Progress Pride Bracelet. For every bracelet sold, Pura Vida will donate 5% of the purchase price ($25,000 minimum) to , the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ)...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

Save 52% on bracelets by purchasing our Pink Moment Friendship Pack ($70 value), featuring 10 of our top selling originals! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore a slight variation in...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

The Pippa Pearl Stretch Ring Set is here for all your sunny day vibes. With soft white pearls and bursts of colorful seed beads in fresh, beachy hues, this set is all about fun, effortless style. Whether you're layering them together for a bold,...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.WaterproofGo surf, snowboard, or even take a shower with them on. Easily...

Say it with a letter. The Initial Charm Bracelet features a dainty gold letter on a bold pink cord. 100% waterproof and ready to stack, gift, or keep all to yourself. Perfect for matching with your BFF or making every day feel a little...

A fresh take on a Pura Vida favorite. The Petite Braid And Bead Bracelet combines a delicate braided string bracelet with a row of gold-tone beads for the perfect mix of texture and shine. Designed with an adjustable fit, this everyday bracelet is lightweight,...