BEST SELLERS

Introducing our Good Luck Bracelet Card, the perfect token of encouragement to join you or a special someone on any journey (no matter what it may be!). This green bracelet is guaranteed to be your new lucky charm. WaterproofGo surf, snowboard, or even take...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Our Gold Heart Bead Stretch Ring is the ultimate symbol of love and style! Crafted with gleaming gold, this ring adds a touch of romance to any outfit. With its stretchy design, it fits comfortably on any finger, making it perfect for any occasion....

Do a 360 flip with our Gold Check Fidget Ring. This waterproof, spin-around design features a subtle checkerboard pattern, with a stainless steel base and 18k gold plating. For every ring sold, Pura Vida will donate 5% of the purchase price to  and its...

Our Future So Bright Bracelet Card can be a great reminder to embrace the unknown, take risks and make your dreams a reality. This is the perfect gift for a birthday, graduation or any occasion that calls for some excitement and a fresh start!...

Save 35% on bracelets by purchasing our Fruitas Friendship 5 Pack ($46 value), featuring 5 of our top selling original and braided bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore a...

Save 31% on bracelets by purchasing our bestsellers bundle ($70 value), featuring 10 of our top selling originals of all time! Wear them all together or mix and match your favorite combinations. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur.WaterproofGo...

Now feet-uring: Our Freshwater Pearl Anklet! This ultra-chic style comes on a luxe silver cable chain, with a strand of itty bitty freshwater pearls. Each pearl is 100% genuine, so every one is unique (just like you!)

Effortlessly chic and easy to wear, our Faceted Gold Bead Stretch Ring is the perfect accessory to add a touch of fun and sophistication to your everyday look. The stretchy design ensures a comfortable fit for any finger size, while the versatility of gold...

features a gold-plated ball chain, a simple and signature string style, and an engravable bar bracelet set on a bitty braid. Plus, you can personalize it with the name of someone special, an important date, a meaningful message or cute symbols!

One way to make your favorite PV piece even more special? By customizing it with your own message! Our Engravable Heart Paperclip Chain Bracelet comes in three metal finishes—silver, gold and rose gold—and the heart charm can be personalized with your initials, an important...

One way to make your favorite PV piece even more special? By customizing it with your own message! Our Engravable Double-Sided Bar Bracelet comes in three finishes—silver, gold or rose gold. Plus, you can personalize both sides with a name, an important date, a...

One way to make your favorite PV piece even more special? By customizing it with your own message! Our Engravable Bar Ring comes in three finishes—silver, gold or rose gold. Plus, you can personalize it with your name, an important date, a special message...

One way to make your favorite PV piece even more special? By customizing it with your own message! Our engravable Bar Necklace comes in three finishes—silver, gold or rose gold—with a delicate chain that’s super chic and feminine. Plus, you can personalize it with...

 One way to make your favorite PV piece even more special? By customizing it with your own message! Our engravable Bar Bracelet comes in three finishes—silver, gold or rose gold—and various string options. Plus, you can personalize it with the name of someone special,...

Step into the sunshine with our Daybreak Anklet, featuring a delightful blend of purple and pink hues. Crafted to capture the essence of summer mornings, this anklet is your go-to accessory for poolside lounging and beachside adventures. Inspired by our best-selling Original bracelets, it...

It’s the bracelet that started it all, with a little twist! Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take...

Meet your new beach day bestie. Our Clean Beaches Pack is inspired by salty air, sandy toes, and ocean views for days. With cool coastal blues, breezy neutrals, and a touch of silver shine, this stack was made for summer adventures (and keeping those...

Give your ‘fit a hit of ‘90s vibes with our Checkerboard Ring. Featuring an enameled checkerboard design, this style is anything but square!

Every multi mini braided bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is unique and hand-made therefore a slight variation in color combination may...