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Light Blue & Yellow Collection
Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let...- from $8.00 USD
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Light Blue & White Collection
Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let...- from $8.00 USD
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Lemon Surf Stretch Bracelet
Bright, bold, and made for sunny days. The Lemon Surf Stretch Bracelet features vibrant yellow and green vinyl beads on a comfortable stretch design that's easy to wear all day long. This colorful stretch bracelet is perfect for stacking with your favorite Pura Vida...- $8.00 USD
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Kappa Kappa Gamma Collection
The Kappa Kappa Gamma collection brings together signature blues, golden accents, and that timeless sisterhood vibe. Whether you're running to chapter, celebrating your Big, or just living your best Kappa life, these styles are ready to stack, gift, and repeat.- from $8.00 USD
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Kappa Delta Collection
The Kappa Delta collection brings together soft greens, creamy whites, and golden details for stacks that feel classic and cool. Whether you’re celebrating a new sister, leveling up your rush ‘fit, or just repping KD on the daily, these pieces are here for it. Giftable,...- from $8.00 USD
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Kappa Alpha Theta Collection
The Kappa Alpha Theta collection is giving leading lady energy—with classic colors, sleek gold accents, and stacks that speak volumes. Whether you're repping your letters at recruitment or gifting your ride-or-die Little, these pieces are made for the moments that matter. Layer them, love them,...- from $8.00 USD
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Jammin Beach Crew Tee
Good vibes only. The Jammin Beach Crew Tee brings together tropical colors, laid-back artwork, and sunshine-filled energy for a look that feels like summer every day. With a relaxed fit and easygoing feel, it's perfect for beach days, weekend adventures, and chasing the next sunset.- $15.00 USD
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Island Time Pendant Necklace
Carry a piece of paradise wherever you go with our Island Time pendant necklace. This adjustable style can be layered effortlessly with its multiple length options. Wear with our matching dangle earrings for extra vacay vibes.- $16.00 USD
- $16.00 USD
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Isla Bracelet
It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.WaterproofGo surf, snowboard, or even take a shower with them on. Easily...- $8.00 USD
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iPhone Grippy
Meet the ultimate phone mount for your iPhone 12 and newer— the PV x Casely Grippy. This MagSafe-compatible mount uses strong suction cups to securely attach to any clean, flat, glossy surface, from mirrors to windows. Whether you're navigating your next adventure or streaming...- $18.00 USD
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International Women’s Day Bracelet
Lift up the ladies in your life with our International Women’s Day Original Bracelet. This classic string style comes in soft shades that are perfect for mixing, matching and stacking. For every bracelet sold, Pura Vida will donate 5% of the purchase price to...- $8.00 USD
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Initial Stone Open Ring
Say hey to your new signature piece. Our Initial Stone Open Ring is all about you—literally. Featuring your fave letter and a sparkling clear glass stone, this adjustable beauty is 100% waterproof and engraved with “pura vida” on the inside (because details matter). Stack...- $16.00 USD
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Initial Pearl & Seed Bead Stretch Bracelet
Your letter, your look. This stretchy, waterproof bracelet is strung with playful pearl beads, colorful seed beads, and a bold gold initial that’s all about you. Slip it on, stack it up, and let your style speak louder than words.WaterproofKeep them on while you...- $10.00 USD
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Initial Pearl & Seed Bead Choker
The Initial Pearl & Seed Bead Choker is bold, bright, and made just for them (or you). With dainty pearl beads, colorful seed beads, and a gold initial that pops, this waterproof piece is perfect for layering, loving, and gifting to your whole crew.WaterproofKeep...- $18.00 USD
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Initial Paperclip Chain Choker
Minimal, bold, and totally personal. The Initial Paperclip Chain Choker features your fave letter on a waterproof paperclip-style chain that layers like a dream and shines even brighter. Wear it solo or stack it up—either way, it’s a whole moment.WaterproofKeep them on while you...- $16.00 USD
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Initial Paperclip Chain Bracelet
Say hey to your new everyday staple. This sleek paperclip chain bracelet features a bold gold or silver initial that’s totally you. Made 100% waterproof for nonstop wear, from sunrise swims to late-night hangs. Snag your own or gift one to your BFF—because nothing...- from $9.00 USD
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Initial Charm Bracelet
Say it with a letter. The Initial Charm Bracelet features a dainty gold letter on a bold cord—available in black, blue, or pink. 100% waterproof and ready to stack, gift, or keep all to yourself. Perfect for matching with your BFF or making every...- from $7.00 USD
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Iconic Crew Tee
Meet your new favorite tee. The Iconic Crew Tee features vintage-inspired artwork, an easy everyday fit, and laid-back beach vibes that pair perfectly with denim, cutoffs, and sunny days. Soft, comfortable, and made for wherever the day takes you, it's the kind of tee you'll...- $15.00 USD
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Ibiza Cowrie Charm Anklet
Get ready to catch a flight to Spain with our new Ibiza Cowrie Charm Anklet! Full of bold pinks, bright blue beads and some summer yellows, this anklet features a raw cowrie charm and seed beads you can't refuse.- $8.00 USD
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