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It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

Stand with those struggling with mental health by wearing our Suicide Awareness Style Pack. This three-piece stack features a purple Original, a woven ball bead bracelet, and a braid-and-coin-chain style. For every style pack sold, Pura Vida will donate 5% of the purchase price...

Bring the coastal vibrance of South Beach to your ring stack with the Striped Enamel Gold Ring. Glossy alternating enamel mirrors the hues of white sandy beaches and turquoise waters while set inside a durable gold-plated casting.

The white sandy beaches and turquoise coastlines of Miami Beach come to life with our Striped Enamel Gold Hoop Earrings. This design pairs vibrance and function with a chunky body that isn’t too heavy.

Upgrade your accessory collection with our Strawberry Fields Stretch Ring Set of 3! Featuring a vibrant red, pink, and green beaded design, these rings are all about good vibes. Their stretchy fit ensures comfort, whether you stack them or wear them solo. Don’t miss...

Introducing the Strawberry Fields Stretch Bracelet Set of 8—a fabulous pack of vibrant, slip-on styles that radiate holiday cheer! Mix and match for a playful look, wear them all together, or spread the joy by sharing with friends. Each bracelet is handmade and completely...

Our style motto? The bolder, the better! Meet the Strawberry Fields Stretch Bracelet Set of 8—a fun-tastic collection of vibrant, slip-on styles! Mix and match for a playful combo, wear them all at once, or share the joy with friends. Each bracelet is handmade...

Introducing Stop & Smell the Roses Bracelet, a celebration of all things pink. Handcrafted with varying shades of pink, each piece exudes femininity and grace. Waterproof and meticulously made, it develops a distinctive charm with every wear, reflecting the beauty of life's simple pleasures....

Add some love to a locket with our Stone Heart Locket Necklace! This heart shaped locket comes in a romantic rose gold finish and a pearl inlay to make any love store shine!

Mix in some spunk to your sweet Valentine's Day look with the Stone and Enamel Heart Pendant Necklace. Surrounded by a rhodium-plated cast, the pendant charm acts as a striking center to the durable and dimensional chain.

Every multi mini braided bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is unique and hand-made therefore a slight variation in color combination may...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

It was love at first sight with this oversized Heart Ring! This heart silhouette cast in romantic rose gold or shimmering silver makes a big statement and is sure to sweep you off your feet!

Cancer knows no limits. Help us Stand Up To Cancer with the purchase of this bracelet, and show you’re supporting research to find the newest and best treatments for all cancer patients. For each bracelet sold, 5% of the purchase price* will be donated...

Easy on, easy off, and full of color, the Stage Lights Stretch Anklet is the perfect pop of brightness for any laid-back look. Featuring vibrant beads that capture the spirit of effortless style, this anklet adds a touch of fun to your everyday outfit. Whether...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

Introducing Spring Skies Bracelet, inspired by the soft hues of a clear spring day. Handcrafted with delicate shades of light blue and white, each piece embodies a sense of tranquility and freshness. Waterproof and meticulously made, reminiscent of endless blue skies. Embrace the Pura...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Save 20% on bracelets by purchasing our Spring Breakers Friendship Pack ($38 value), featuring 5 of our best-selling styles! Wear them all together, mix and match your favorite combinations or share with your friends. Each one is handmade, waterproof and totally unique—in fact, the more...